Here are 3 common cold calling techniques that you should probably avoid:
Mistake #1: Center the conversation around yourself and what you have to offer
In the old approach, you introduce yourself, explain what you do, and suggest a benefit or feature of your product. And then you close your eyes and pray that the other person will be interested
Unfortunately, the moment you stop talking you usually hear, “Sorry, Im busy,” or “Sorry, I’m not interested.”
You see, youve started your cold call by talking about your world and what you have to offer. But realistically, most people arent all that interested in you. When you talk about your company and your product, its just another advertisement to them. You havent engaged them, so they often just “turn the page.”
Prospects are much more interested in themselves and whats important to them. So if you start the conversation by focusing on their world, theyre more likely to interact with you.
So instead, talk about an issue or problem they may need solving. Focus on them rather than on what you have to offer. And see where it takes you.
Mistake...
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