Making more sales while retaining your integrity — is it possible to do both?
Here are seven suggestions:
1. Focus on the getting to the “truth” of your potential client’s situation. You may or may not be a fit for each other, so focusing on the end goal of making the sale only derails the trust-building process. Without trust, you compromise integrity.
2. Eliminate rejection once and for all by setting realistic expectations and avoiding traditional sales behaviors such as defensiveness, persuasion, and over-confidence. If you’re not trying to sell, you can’t be rejected.
3. Stop “chasing” potential clients who have no intention of buying. How can you do this? Shift your mindset and boost your truth-seeking skills so that you can quickly, yet graciously, discern whether the two of you are a potential “fit” or not.
4. Avoid calling people “prospects” or even thinking about them that way. People are people, and when you label them in your language or your thoughts, you dehumanize them and the sales process. “Prospect” reinforces the notion that sales is only a...
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