So, youre looking for a fundraising project for a school, sports team or construction project and youre thinking about engraved bricks. Brick fundraising is pretty simple, but what are the pitfalls?
We talked to Larry Cannon (www.bricksculpture.com), whos been engraving bricks for fundraisers since 1988. He offers the following advice before you embark on the campaign..
1. First look at your donor database. How likely are they to contribute to your new cause? Take nothing for granted. Dont assume that people will donate without a good strategy.
2. Think about who youre targeting. You should expect about 20% of your database to contribute. Buthow interested are they in your project? How committed are they? How are they doing financially?
4. Think about the best time to mail donation requests. Timing is everything in fundraising.
5. Think of the best way to word it. Should you play on their sympathies or emphasize that their name on a brick is a memorial will last beyond their life?
6. The project chair will make or break the project. Dont let just anyone do itget volunteers with the time and energy...
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