What’s your first instinct? Most of us will do one of two things. Well either try to step away, or well raise our arms to deflect him and fight back, which can result in harm to you or to your attacker.
But if you were trained in Aikido, the Japanese martial art that focuses on diverting an attackers energy, you could quickly diffuse the situation by immobilizing him without harming him in any way.
In essence, youre diffusing the energy that hes using to try and attack you in a way that takes the conflict out of the situation.
Unlock The Game and the philosophy behind Aikido have many similarities.
Traditional cold calling and selling are designed to focus only on the “close” by presenting — or in too many cases, “pushing” — your solution onto prospects, sometimes even when theyre not interested.
But if you focus only on your goal of making the sale before having a discussion about the problems that you can help your prospects solve, something happens.
They start feeling that youre “attacking” them. After all, youre a stranger to them, and when you start talking about yourself and...
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