There is something that I have talked about on several occasions here on this site, as well as in the Doba newsletter. In fact, it was one of the very first things I talked about shortly after joining Doba a couple of years ago.
Even though I’ve discussed this before, it’s always worth bringing up again.
I want you to ask yourself a question regarding your business. Are you unique? And what is unique about you or your business?
If somebody were to ask me that same question in regards to Doba, I would say that we offer access to more products and more suppliers than any other drop shipping service.
This unique thing about your business is what marketers refer to as your unique selling proposition, or USP (I covered this in part in the June 2004 issue of our newsletter, and referred to it as the unique selling point in the October 2004 issue).
Your unique selling proposal is how you separate yourselfin the eyes of your customersfrom your competition. In essence, it’s the reason you give your customers to buy from you rather than the competition.
So what is your unique selling proposition? If you haven’t given it...
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