Whether you own a sole proprietorship or are the CEO of a Fortune 500 corporation, sending business Christmas cards can serve to boost your customer relations and ultimately improve your bottom line. About half of all businesses send holiday cards – sometimes with unintended negative consequences. Here are some guidelines to ensure that your thoughtful gesture will be interpreted in the best possible light.
Selecting the Right Card
Every business has an image it portrays, whether through its logo, its branding efforts, or its marketing plan. The design of business holiday cards you select should reinforce that image. If, for example, you are a stockbroker, a Wall Street winter scene might be appropriate. On the other hand, if you are a pediatric dentist, more whimsical greeting cards are in order. For most businesses, and elegant and tasteful card is always appropriate.
When it comes to choosing a greeting card company, there are many online sources for business Christmas cards. Make sure to choose one that is well established and has a track record of satisfying customers. The best online greeting card companies will send you sample cards upon...
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