Hidden Sales Pressure : 7 Ways To Make It Go Away
How can you eliminate subtle form of sales pressure?
Here are 7 solutions:
*Stop carrying the burden of driving the sales process forward. Try to engage potential clients based on the problems they’re facing rather than on the solution that you’re trying to sell, no matter how much you believe in it. And, instead of asking questions intended to “extract” information that you can then use to move the sales process forward, listen for cues that tell you where potential clients want to take the conversation, so they feel understood. If you can let your conversation evolve to that point, they will move the sales process forward.
*Watch out for “sales”-type language. Statements like “When shall I follow up?,” “Can I come by and show you what I have?” and “Do you still want to move forward?” are all examples of language that inevitably triggers sales pressure. Try to imagine that your potential client is a friend. How would your language change? I would bet that you’d communicate with spontaneous words and phrases that would...
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