Your website should look professional, but doesnt need to be fancy. You can make a great web page using a simple program like Microsoft FrontPage. Enlist the services of a trainer to get you started in Front Page. Dont waste your time creating websites with flash and numerous options. The main desire of customers is to find the information they need as quickly as possible. So keep your website clean and simple.
You can find a freelance website designer to create your website from freelance sources such as www.elance.com and www.craigslist.com. Another option is to buy a website from eBay. You can also purchase a website template.
Your website should engage in a link strategy. What is a link strategy? A link strategy involves how you handle inbound links that come into your website and outbound links that go to other websites. You have to verify that you have a proper link strategy or you are shooting yourself in the foot. Why? If the inbound links dont have keywords in the links then the Internet wont pick up the inbound link as valuable. The best inbound link you can have is one that comes for a website with a high page rank on Google.
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