Decision To Transition Lead Follow Or Get Out Of The Way
Every Direct Selling Company that has reached the pinnacle of success in todays competitive market began its business by offering unique products or services that served a recognized need. But quality product alone didnt sustain a multi million dollar growth pattern. By necessity the company provided a solid marketing concepts and a compensation plan which offered the serious minded distributor a significant financial opportunity. In addition it was critical to provide the part timer and consumer/ distributor an easy way to stay involved at their own specific levels of interest. Add to this a competent management team and motivated professional sales leaders, and you have a text book formula for success. However, my continued research into this ever evolving industry has made me aware of a paradigm shift in progress in direct selling methods, compensation plans, communication and support.
The direct selling industry is changing and changing rapidly. In years past, the direct sales single level compensation structure ruled. According to Neil Offen, president of the Direct Selling Association in an article...
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