Let us look at how far the Chinese imports have affected the Stationery products and what are the remedial measures that need to be taken in order to deal with them.
The Stationery products are a commonly used set of products in homes, offices, and schools. However, the attitude that most stationery consumers have towards stationery products is that of ignorance and there is rarely any desire on the part of the consumer to know what he is purchasing. There is also a lack of awareness about the variety of products available and the consumer settles for whatever the local stationery shop offers at whatever price the shopkeeper quotes. There is no consistency in the prices quoted and Mr. Gul Asrani, President of The Mumbai Stationery Manufacturers and Dealers Association opines that the reason for this is that the Packaging Act has no guidelines provided as to what should be the maximum retail price to be printed on the pack of the stationery products. Hence, the manufacturers print any amount desired by them and so there is no standardization of prices of the stationery products.
In addition, there is no awareness amongst the consumers about the options available to...
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