How To Use White Papers To Promote & Sell Your Industrial Products On & Off The Internet
For quite some time now White Papers have been sort of the in-thing in the world of industrial and technical marketing – and for good reason. Thousands of businesses use them around the world to educate their customers and prospects about their products. Which is why businesses in just about every industry can get great results with a properly written white paper.
Think about it. What other promotional item or marketing tool cost so little? For just pennies each, you can produce simple documents right from your computer – instantly. Documents that can increase your sales and revenues in a matter of days. That’s the power of a white paper.
Client-Centered White Papers
Generally speaking, white papers are suppose to be technical documents, at least originally. But today, smart marketers utilize them as an effective ‘medium’ to promote their products by integrating the ‘technical’ aspect of what they’re selling with a client-centered approach.
The key of writing an effective white paper is focusing...
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