The main purpose of this article is to help non-designers understand the logo design process, general terms, requirements and things to remember when ordering a logo.
When you decided that your company needs a logo you need to think if you need a completely new logo or redesign the old one (of course, if you have it) before searching for a designer. Redesign of the existing logo is often cheaper than design of a new logo.
There are a huge number of companies which offer logo design services. All of them have different prices, number of concepts and revisions offered. Some of them can design business stationery for you. Lets talk about every point in detail:
Price is important factor; it is very unusual to receive high quality at low price. But Internet is the place where designers work from all over the world and logos are going down in price. You can buy logo of satisfactory quality for $100 (yes, one hundred dollars). One of the very important factors affecting the price is whether design company uses clip-art (premade pictures or graphic elements) or creates unique logos. Be sure to find out this. Custom logos are much better because you will have...
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