You’re watching TV one evening scanning through the reruns thinking it’s pathetic how little there is to watch anymore when a fantastic movie trailer comes on. It’s everything you love – the right actors, the wit, the action – and your heart beats a little faster in anticipation – if only you could watch it RIGHT NOW!
Well, the film industry has heard you. Along with the speed of the internet, consumers have now come to a new stage of demand. It used to be that we WANTED everything immediately – now we EXPECT it.
This is not the sort of thing that goes unnoticed by industries that cater to public reception. And now it has been announced that we may not be far away from simply walking over to our computer and downloading the newest releases.
During a meeting at the Cannes Film Festival, Culture Ministers from across Europe, film industry representatives and Internet Service Providers were among those who met to discuss the possible policies needed to distribute movies online.
BBC news reports European Union media commissioner Viviane Reding as stating: “In Europe, as in other continents, the...
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