How Vivendi Games Was Saved By World of Warcraft

| Total Words: 399

The unit of videogames of the Vivendi, that already it was a deficitary business for the French group of media, enjoys currently of one of the biggest edges of profit of the industry thanks to a game: World of Warcraft.

The world of warcraft game congregated more than 10 million users since its launching in 2004 and the president of the Vivendi Games, Rene Penisson, says that she created a new market for the company and the industry as a whole. “I believe that a great market is opening”, said Penisson to the Reuters, in interview after the presentation of annual results of the group. “it is changing the way as the people play videogames.”

The French rival of the Vivendi, Infogrames, that controls the Atari in the United States, affirmed this month that the games online will be the engine of growth of the industry and will compose one room of all the games of the industry in three years. World of Warcraft is a game in which the users makes friends and enemies in a virtual world formed by druids, goblins and fairies, and some times find its soul-twin in the real life. Passed year, the package of expansion “The Burning Crusade”...

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