Buying multimedia these days is a confusing process. When you want a sight-and-sound program to tout your company in person or on the web, what do you ask for? Probably a Flash or a PowerPoint. Problem is, thats putting the cart before the horse.
Todays audiovisual world is filled with possibilitiessome are found in the way shows are shown; others in the way they are created. One thing should be sure– video will be a part of your presentationat least if you want to make a real splash.
This article looks at the multimedia/video/presentation buying process and offers ten considerations you need to make to successfully commissionor produceyour next major audiovisual communication. I hope you will adopt them.
1. Flash? PowerPoint? Video? Dont Rush to Conclusions.
When youve got a story to tell and it requires sight and sound, be careful not to prescribe the solution too quickly. One mans PowerPoint these days is another womans video. When people need something to run off of their computer, theyre quick to ask for a PowerPoint show or one of those FLASH things.
Right idea, but not necessarily the right spec.
Flash is considered hip,...
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