Toshiba is a Japanese electronics company. It is short for Tokyo Shibaura Denki, the name of the company produced when two Japanese electronics giants, Tanaka Seizosho (established 1875) and Tokyo Denki (established 1890) merged in 1939. This new company was nicknamed Toshiba, and the company eventually adopted this name formally in 1984.
Today, the company is one of the worlds largest manufacturers of TVs, DVD players and laptop computers, among other things, and the worlds third largest manufacturer of computer chips. It focuses on digital equipment above all else, announcing in 2004 that it will no longer produce old-fashioned CRT TVs, switching instead to only manufacturing LCDs.
Generally, and similarly to other Japanese electronics manufacturers, Toshibas market position is that it is not cheap, but instead produces high-quality, well-designed products. Outsourcing has dented this reputation with some companies in recent years (notably Sony), but Toshibas reputation still holds strong they do outsource, but make sure to only choose high-quality manufacturers when they do.
Today, Toshiba is investing heavily in next-generation versions of several...
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