Secret information? Okay, probably not much remains truly hidden or forbidden anymore, but there are little secrets about how things work. Salesmen, politicians, and others learn and use subtle techniques to influence you. “Lucky people” use little-known tricks to get that way. Here are some examples.
Controling Through Words
There is a classic joke, “Have you stopped beating your wife?” It is difficult to answer without incriminating yourself. This technique of the implicit premise is used by politicians for more than jokes. Get everyone to argue about how to do something, for example, like win the the “war” on drugs, and nobody questions if it should even be done. Implicit premises are a powerful method of control. Get in the habit of recognizing the premises hidden in political debate.
Another way to influence people is to control language. Since social security payments don’t come from actual investments, unless you call the government lending itself money “investing”, social security isn’t a “retirement fund.” Calling it that, however, makes it seem safer and more acceptable than...
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