Americans love rankings; educated consumers want to know what’s the best on the market for autos, electronics, airline services, and hotels among other things. Educated businesspeople take high rankings seriously, loudly shouting independent praises through their advertising.
But college administrators dislike rankings. I understand some of the reasons why; it’s almost impossible to compare dissimilar schools and the formulas and methodologies are considered non-scholarly by academics. College presidents have said that peer assessment means little when their peers base their judgments on the past perceptions of their schools.
This year, according to U.S. News and World Report, a record low 51 percent of college presidents completed their reputational survey in which they rank their peer institutions. Eight years ago, more than two-thirds completed it. This peer assessment represents 25 percent of a school’s overall ranking. I could guess that the rankings would be less valid as more schools refuse to share information, as well as reliable statistics with the magazine.
However, you can’t keep a good journalistic team down. U.S....
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