Do you ever wonder how fashion trends make it from the runway to real life?
Before clothes arrive on store shelves, every article must go through hundreds of steps and travel thousands of miles. This requires well-coordinated logistics for a fast-paced industry that’s already on to the next trend.
“Shipping is the thread that ties our business together,” says designer Tomer Gendler. His eponymous menswear label has a loyal following including many stylists and their clients such as Hollywood A-listers Jamie Foxx and Adrien Brody.
Since Tomer started his business four years ago, he has relied on UPS to help him transport designs, fabric and clothing around the world. “When we’re creating a collection, we ship almost daily, and every shipment is critical to getting the job done.”
Behind the Seams
Before Tomer makes his first sketch, he searches out unique fabrics and trims, such as cashmere blends from Italy, high-tech fabrics from Switzerland and buttons from China. After creating his designs, he orders and ships enough thread, fabric and trim to create samples, which he shows to fashion buyers in New...
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