How do you maximize your fundraising sales? Here are some fundraising sales tips from my book,
Fundraising Success!
1- Emphasize setting a personal challenge goal
Have sellers make a commitment to be their group or sub-group’s best salesperson. Structure their sales efforts to emphasize achievement, not failure.
2- Have sellers state their solo goal out loud
By publicly stating what you’ll accomplish to your peer group, you’ve reinforced the commitment. Who wants to say publicly that they’ll fail to achieve?
3- Make a prospect list
All sellers should make a list of prospective customers before they start. Review it and make sure they have at least ten targets.
4- Define your best customers
Stick to the people you know – friends, relatives, neighbors, etc. Don’t forget co-workers and out-of-town contacts for your major fundraisers.
5- Rehearse the sales pitch
Have everyone practice your group’s sales pitch at home. Fine tune your two-sentence value proposition and make sure that every seller uses it. Be armed and dangerous
6- Be prepared
Sellers should...
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