Since many schools and other organizations today find themselves suffering from a chronic state of under-funding, they are increasingly forced to hold multiple fundraisers through the course of the year. Unfortunately, this can lead to a complete fundraiser burnout for many customers as well as for fundraising salespeople.
So the critical question is: how do you maintain real interest on the part of customers so as to keep support for your group strong, and how do you keep your salespeople from flagging, losing energy and interest in raising money for your organization? Although there are many potential solutions, here are just a few examples to get started with.
In order to keep customer interest high, and as a way of maintaining goodwill, sell different products during each fundraiser throughout the year. Theres nothing wrong with repeating a successful fundraiser, but once a year is probably more than enough even an extremely popular fundraising option can quickly lead to customer burnout if its repeated too frequently.
As a matter of maintaining customer goodwill, offer useful products and services in your fundraisers everyone loves cookies and...
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