Studies show the dream of homeownership is becoming a reality for a growing number of Americans.
For example, according to the 2005 Harvard Joint Center for Housing Studies State of the Nation’s Housing Report, minorities are making inroads into all housing market segments across the United States.
This trend is expected to continue with minorities making up a growing share of the homeowner population with each successive generation. The study reveals that nearly 35 percent of all first-time homebuyers are minorities and more than 40 percent of all renters are minorities-these could be or will be the homeowners of the future.
Companies in the housing and mortgage industries are taking notice of this trend and are making efforts to meet the needs of today’s prospective homebuyers.
“Mortgage lenders need to have people who reflect the communities they serve located in the neighborhoods that we want to serve if we want to inspire people to become first-time homeowners,” said Jackson Cosey, senior vice president of Emerging Markets for Wells Fargo Home Mortgage.
For instance, Wells Fargo recently introduced a program...