We all know what happens when companies try to position their latest greatest new product as that something for everyone:
Despite all the hoopla, everyone just won’t cooperate. I.e. they don’t buy. Happens in the movie business, too.
The New York Times reports:
“While the studios spend their energy promoting…blockbusters aimed at everyone, Netflix has been catering to what people really want — and helping to keep Hollywood profitable in the process.”
Americans have VERY different tastes. There’s nothing for everyone. Or even, most everyone. To prove it, the owner of Netflix posed this question:
Of the 60,000 titles Netflix has on DVD, how many do you think are rented at least once on a typical day?
Those who think that everyone likes the same movies guess low – 1,000, say.
But this is not even close to the real story. Americans are broken up into many little market slivers…Netflix owner Reed Hastings reports:
“35,000 – 40,000 [different] titles are rented out at least once on a typical day.”
Talk about the non-existence of ‘everyone’...
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