If one is human, one cannot afford to make comparisons. After all, everything is relative. As the old adage goes, “beauty lies in the eyes of the beholder”. But how would one decide what is beautiful without first having decide what is not beautiful? We make comparisons all the time — taller, fatter, prettier, smarter, are all words that we have learned in our early days in school. The “superlative” is what we are always on the hunt for. Every one of us wants the best. We want to be the best. We have to own the best. And that is the attitude that we take with us each time we take ourselves shopping.
Each time that we go to buy groceries, we pick out fruits and vegetables that appear fresh. We assume that this is a sign that they will be scrumptious. We hope to get greater quantities for lesser amounts of money. After all, even in our search for the best we want to get our money’s worth. Similarly, when we go shopping for clothes, most of us like to stick to brands and stores that have given us good service over the years. We look for durability and style in every piece of clothing that we decide to buy. If we are paying good money for...
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