Some people believe that online marketing is the future of advertising, but there are some internet marketing limitations that everyone has to deal with. While online advertising is both a great way to reach a large number of people and a fairly cheap form of advertising, being aware of how its limited can help you target your online marketing campaigns better and get you more business.
One of the biggest limitations on the internet is people have come to view it kind of like the televisionthey want to watch what they want and nothing else. Just like people tend to get snacks or visit the bathroom during commercials, no one really wants to pay attention to advertisements online. This means you have to be almost sneaky in the way you advertise.
Many online marketing techniques rely on getting other people to post links or graphics that connect to your site on their sites. This link exchange works fairly well if you dont mind having a part of your site dedicated to hosting reciprocal links. These other sites dont want to link to you without you linking back, after all! The problem here is that a few links or graphics dont look to bad, but when you start getting...