About ten years ago, if I happened to be looking for a mortgage or personal loan, I would simply look out for the lenders that were in my neighborhood. Honestly, the choices were not plenty, and I was bound to choose the one with the lowest interest rates or the one whose representative could talk me into availing of their services.
Word of mouth also came into play when choosing a mortgage provider, but was never really a huge factor when it came to my decisions. I realized what I was missing out on when the Internet emerged with a bang. Not only were these online companies offering better services, as well as more options, but here was also an escape from the persistent loan agents of yore who constantly had a new deal to palm off.
With the emergence of the Internet, I can gain access to a variety of great lenders. I am also privy to testimonies from other consumers like me who are in the market for a loan. I am no longer limited to two or three in my town, who by the way contend with each other by annoying their clients with unannounced visits and mid-afternoon phone calls.
The companies scattered across the nation compete by giving you the best...