No matter what the brand of the coffee that you buy and no matter how great the advertisement is, if you do not own a coffee roaster and grind the beans yourself, you are missing out on enjoyment and paying a high price for it.
Before the age of mass communication, before the age of advertisements, coffee roasters were all within the family, and they were the ones who roasted their coffee and enjoyed them wholeheartedly.
It’s always been a good feeling to wake up every morning with a pleasant coffee aroma. But the coffee aroma that many of us woke up each day is usually the aroma that comes from a metal can or a ceramic jar. That storage could never compare to freshly-ground beans.
The difference is this: If you roast with your own coffee roaster, drinking your own roasted coffee is like biting into freshly baked bread. The opposite is experienced by people who don’t have coffee roasters. For them, they drink coffee that’s like eating pre-cooked popcorn that is rubbery to the taste.
It could be hard to believe now, because so many people had been used to buying instant goods that often cannot compare to freshly-roasted beans. Try it...
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