Restaurant Fast Food – it’s not like grandma used to make
The growth of restaurant fast food cannot be denied. It seems that fast food places are opening up almost on every corner. It’s not unusual to see a McDonalds, Kentucky Fried Chicken, Popeye’s Chicken, Del Taco, a Burger King and several others all within a block or two of each other.
This explosion of fast, fried foods, oversized to meet the growth of people is one of the suspected causes of the overweight phenomenon that’s in all the newspapers. The “super size” or up sizing of fried french fries and drinks is not due to consumer demands but a desire for more profit. The rise of the value menu has lowered the overall profit margins for basic foods at most national fast food restaurants. Managements answer has been to offer a larger product for a “special” price. Although this seems like a good value, from a business standpoint, it adds tremendously to the bottom line. Unfortunately for the consumer, it also adds to their bottom line as well.
This strategy works well on 2 fronts for the business. First, consumers think they’re...
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