ProForm is the largest seller of treadmills in the world. They focus on budget models and sell through mass merchants, large sporting good chains and the home shopping networks. ProForm is owned by Icon Fitness. In addition to selling ProForm fitness equipment, they also sell Weslo, Nordic Track, Reebok, Image and HealthRider. ProForm along with the other Icon brands dominate the sub $1,000 market.
We know that ProForm offers an attractive price, with treadmills selling as low as $400. The question is, are they a good value? From strictly a price perspective they are an excellent value. When you factor in durability and maintenance, their value may come into question.
Why are ProForm treadmills so popular?
When you compare the price and features, ProForm treadmills appear to be an exceptional deal. Most have numerous bells and whistle, including built-in televisions. And from an outward appearance they appear to be a substantial machine, but it is what is under the hood that is most important.
The majority of ProForm treadmills come with a 90 day parts and labor warranty. Now what does that say about their products? I find...
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