Is there truth behind the mystique of Casanova and other Don Juans? How were they able to perfect their ways with women? For centuries, men have believed that there is some sort of secret, an unknown art to getting women to be interested in a relationship with you. Still, most men simply dismissed that story as being nothing more than just a myth. At best, it was a closely-guarded secret, known only to a select few men in the world. At worst, it was equated to exceedingly generous amounts of money or good looks that went beyond the conventional. However, leave it to science to find evidence that points to neither option, yet still somehow manage to make the answer rather unattainable. To simplify a whole load of scientific jargon, seduction and the relationship apparently come down to little more than psychology and biochemistry.
Okay, the above statement might be a bit of an over-simplification. The first part of the equation is a risky and untested branch known as psycholinguistics. Writers, particularly people who write speeches and other works of that sort, have to be aware that certain words have certain effects in certain cultures. To use those words in the...