Have you ever walked into a store and immediately been so frustrated that you couldn’t even begin to think about spending your money there? Things are haphazardly strewn about, there is little organization, and then to top it all off, when you walk up to an item that you might consider – it has no price tag on it. Don’t let this happen to your craft show booth. You need to keep in mind the same principles of good marketing and merchandising when you set up for a craft show.
The first thing you need to do is have a plan. That means putting together an idea of what your craft show booth is going to look like in advance. I’ve seen so many people just lug their craft show items around in the back of a big van with a few extra stands and tables to place them on. These are the same people that ask, “why didn’t I sell anything this weekend?”.
Planning your craft show booth involves a couple of things: first, you want to talk to the craft show organizer to see how much space you have, and if there are any restrictions to what you can have in or around your booth. Also, ask if you have a reliable power supply to run your booth....
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