Whats for dinner tonight? I bet its not Raisin Bran or Grape Nuts, but why not? Research shows that whole-grain cereal is an excellent source of vitamins and fiber, and is low in calories and saturated fat. But in America, cereal is supposed to be eaten for breakfast. Its not supposed to be eaten for dinner. We cant do that. Says who? The advertisers, thats who. What if Kelloggs launched a dinner cereal? and put a lot of marketing dollars behind the idea? Certainly this dinner cereal wouldnt be different from any other cereal; it would just give us permission to steer away from the norm and do things a little differently. And I guarantee thered be a lot less overweight people in the world.
About 7 years ago I put my theory to the test. I ate cereal for dinner 5 nights a week for about 4 months, and I can honestly say that my stomach was flatter than ever, I never felt full or bloated and I got used to it pretty quickly. In fact, I found myself driving home from work excited about what cereal I was going to have that night, and I looked forward to it. I felt great.
Our overweight problem is largely cultural. Big, dinnertime meals are part of what we do even though...