How Much Would It Cost You to Advertise on Blogs?
Advertising costs money, even online where the cost of promoting a brand can set you back by a few hundred dollars to a few thousand. John Chows blog, for example, one of the most popular blogs currently active, sells 125 x 125 sidebar ad spots at $500 a month. The same ad placement will cost around $1,500 with Copyblogger. If youre wondering how much it would cost you to advertise on blogs, consider the following:
Traffic and popularity Blogs thrive on the number of traffic that visits their sites and on the subsequent popularity this generates. This is also a major consideration for advertisers. More traffic simply means better exposure. Targeted traffic means youll be selling to more people who are likely to buy.
Between a blog that has only 50,000 page views and another that has 100,000, who would you choose? The latter obviously offers a wider market and more potential buyers.
The mille matters. Traffic or the number of page views a blog page receives also determines the cost of advertising on a particular blog. If a blog generates about 100,000 page views monthly, for example and its fairly new,...
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