Your site is getting traffic, but conversion rates are horrible. Everything seems to be working, so whats wrong? Your site may simply be to slow.
Load Times Are You Driving A Ferrari or Moped?
Give some thought to the sites you have visited of the past few weeks. Were you willing to wait 20 seconds for a site to load or did you hit the back button? Why would visitors to your site behave any differently? They wont.
Webmasters, designers and site owners universally access the web through high-speed connections. Because of this, it is easy to forget roughly 45% of surfers use dial-up connections. While your site may appear to load quickly on your high-speed connection, have you tried loading it on a 56k connection? The results can be shocking.
Sites that appear to load quickly on a high-speed connection can take forever on 56k. It is not unheard of to find a fast site actually takes 30, 50 or 80 seconds to load on a 56k. Sometimes, the load time is so slow the browser will actually time out and fail to show anything. If your site has this problem, 45% of the hits are worthless. Worse, those frustrated surfers are unlikely to try to access your site in...
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