How do you communicate with your customers? We all know that there’s getting to be more and more online activity. How much? According to the Pew Research Center:
The proportion of Americans online on a typical day grew from 36% of the entire adult population in January 2002 to 44% in December 2005. The number of adults who said they logged on at least once a day from home rose from 27% of American adults in January 2002 to 35% in late 2005.
On top of that, Americans don’t feel overloaded by the information they’re getting on the web. Pew Research stated:
Just 15% said they sometimes felt overwhelmed by the amount of information they had, while 71% said they had all the information they needed and thought it was manageable, and 11% said they were missing information that they wish they had.
It makes me further think about how we communicate with our customers. Some businesses have jumped into the blog world in hopes that their customers will come and engage with them online. That works for some but this strategy doesn’t work well for many small businesses because their business just isn’t the type to draw attention to...
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