Email marketing is the practice of using email in the marketing communications. It covers every email sent to customer, a potential customer or a public venue.to be more precise it includes:
* Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again.
* Sending emails designed to encourage customer loyalty and enhance the customer relationship.
* Placing your marketing messages or advertisements in emails sent by other people.
It is somewhat similar to sending mails, a newsletter or e-zine or placing advertisements on a magazine or newspaper.
But now a question strikes our mind, why do email marketing? What is so good that it has to offer? Let us start with the answers of these questions.
Email marketing is in rage these days because of the following features:
* sending email is much cheaper than most other forms of communication.
* email lets you deliver your message to the people (unlike a website, where the people have to come to your message) .
* email marketing has proven very successful for those who do it right .
Nonetheless, we can not overlook the...
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