Today, many websites offer a free newsletter. Newsletters, from the receiving end, can be a great source for information that is delivered to your in-box. You can simply save the newsletter for future reference, something many people do. From the publisher’s standpoint, though, a newsletter is a fantastic idea as it gives you a database of people who are interested in what you have to offer. Marketers know the value of this. But, aside from the potential financial benefit of such a mailing list, a newsletter is also a great way to keep in touch with users who may have only surfed across your website once. They may, on a whim, sign up for your newsletter and, thus, you have a way to keep in touch with them at a later date. You can also use your mailing list as a source for demographics information or opinions. Want to start a new feature on your site and want to know whether it will work or not? Survey the members of your mailing list.
So, let’s take a look at what needs to be looked at to start your newsletter.
Length
It would be easy to send your users a long, winding email that requires them to scroll a long way to read the whole thing....
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