Building an online business is not easy, especially when you are on a very limited budget. As I come in contact with more people, I realize that numerous publishers and netpreneurs are overlooking some very effective free advertising opportunities.
Examples of these opportunities are:
1. Welcome letter for your subscribers – I subscribe to tons of groups and ezines and am always disappointed when I get the default welcome letter. Personalize it by introducing yourself and letting the subscriber know about your website/business. This is a crucial moment in that you can start bonding/connecting with the reader
before they even get your ezine.
*Inform them of any specials you might have.
*Tell them your advertising rates and add a testimonial.
*Invite them to your site to utilize the free resources.
*Let them know your email so they can contact you.
*Use some of the space for ad swapping with other publishers and their welcome letters.
*Add an affiliate product or program review.
2. Goodbye letter for your subscribers – This is your last chance to get this person back. Make it a good one! 😉 ...
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