Keyword tracking allows a site owner to know what keyword searches are resulting in sales. Search term information can be logged into a database and presented to web site owners in a meaningful format. This data can be used to see which keywords are producing the most sales per search and to determine where to focus web marketing.
What Search Engine or Web Site
Knowing what search engine a sale has originated from allows site owners and marketers to know where their efforts are paying off the most. Good tracking and analysis software will also show what web site referred visitors. Knowing what sites are sending the most visitors allows site owners to give special attention to ensuring this traffic continues and increases. Knowing what referrers are generating the most sales further allows a site owner to hone his or her marketing efforts toward site referrals that result in the most sales.
What Keyword Was Searched For
Knowing what keyword searches are resulting in sales on a site allows the owner to focus more on those words. Perhaps you are marketing your site for two main keywords, “air hook widgets” and “air hooks.” Using...
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