Pop-up Windows: Are They an Effective or Annoying Internet Marketing Tactic?
In the not too distant past, pop-up windows were all the rage for marketing on the internet. Every time we opened a web page, we were bombarded with various offers of goods or services. It had gotten to the point where surfing the internet was like playing a video gameKill the Pop-ups or Die Trying. When the ads popped-up, we had to try and close them out before another one popped up. It seemed we spent more time shutting down pop-ups then we did actually surfing.
That is precisely why we have seen a decline in the use of pop-up windows on the internet today. Surfers simply disregard the pop-ups and usually just close the window without even bothering to read the ad. Too many pop-up ads can also cause the user to leave your site. You have valuable information to offer, but nobody will see it. Their time is valuable and they are not about to waste it closing out numerous pop-up ads.
Despite these setbacks, studies have shown that pop-up windows remain an effective method of internet marketing.
Is there a way that pop-up windows can be less annoying, yet still be...
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