Did you know that one of the few success factors in web copy that converts (other than skillful copy writing, of course) is none other than professional graphic designs?
Lets think about it…
Do people judge a book by its cover? YES.
Do people judge your product by its looks? YOU BET!
So, when it comes to your prospect reading your sales letter, I am sure you are now inclined to agree with me that presentation MATTERS.
And thats simply because as mentioned above, in most cases GOOD LOOKS SELL! Of course there are a few exceptions… like when I had to sell my wife on marrying me. 😉 But lets get back on topic…
This is the case as many marketers often report a jump in their conversion rates when switching to better designs. Some even report a boost of as high as 200-300%!
For example my good friend Aurelius Tjin shared with me how adding professional graphics to one of his web pages increased his conversion rate by 320%.
Of course… in the end it comes all back to good old split testing, the same way Aurelius did at his site.
Why? Because in some rare cases not using graphics might even be better,...
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