Don’t Let The Wrong Google Adword Keywords Take You Broke During The Holidays!
Sure, you’re looking to get as much bang for your buck from the holiday PPC traffic as possible, and who could blame you? Just make sure that the “bang” you hear is that of the cash register drawer slamming shut, and not your hand slamming against your forehead because of all the money you wasted on ineffective keywords.
Holiday shoppers will click on anything that even remotely looks interesting without necessarily having any intent of buying once they get to the site.
This means if you have hot Holiday keywords, but your sales copy doesn’t convert well, you could end up going broke depending upon the cost per click of your holiday key words.
That’s why it is so important to hone your keywords so they match exactly what it is you are selling.
Let’s say that you sell holiday gift baskets that contain bath oils and lotions. If you choose “holiday gift baskets”, you would get hammered by every person who is looking for a fruit basket, sausage and cheese basket, and any other kind of gift basket you can...
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