Good Clicks, Bad Clicks: Recognizing The Signs Of Click Fraud
Search engine marketing is a billion dollar industrybut click fraud poses a threat to search engine advertising companies and online marketers alike. Pay-Per-Click ad campaigns are a fairly simple concept; advertisers bid on popular search keywords and pay the search engine ad companies every time someone clicks on their ad. This is a mutually beneficial relationship for the advertiser and the search engine company. The problem comes when the advertisers numbersand their billsare falsely inflated through click fraud.
What is Click Fraud?
Boris Mordkovich of Search Marketing Standard, a magazine devoted exclusively to search marketing, defines click fraud as any click made on an ad with no intention of actually buying or looking for information, but rather with the intention of depleting the advertisers budget.
Who is Behind It?
Who would benefit from deliberately running up your bill? To start with, your competition would. The ads in the top spots are always in the crosshairs of the ads a little further down the page. And if your competitor clicks on your ad a few times a day or a...
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