The term viral marketing seems to have a negative connotation due to its identification with the word virus, something that no one would want to catch ever. However, viral marketing is one of the most efficient tools made available to internet email marketers nowadays.
Viral marketing is an internet marketing tool which is made in such a way as to be capable of being passed on from on e person to another. It is called viral due to its ability to be passed on to a growing number of internet users through the email. Through viral marketing, an email message can reach thousands if not millions of people.
To the layman, viral marketing can be equated with network marketing or word of mouth. The use of viral marketing can be likened to a small fire but which catches everybodys attention due to smoke which reaches every nook and cranny.
To be successful, viral marketing makes use of a product that has a universal appeal and which is freely and readily available to most people. Aside from easy transmission, the product must also be easily accessible to the receivers, for it to become viral.
Marketers who avail of viral marketing usually offer free...
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