Picture this scene, an adolescent boy walks into a barber shop and says to the barber, Dont touch me, Im only here because my mom forced me. Search engine optimizers are sometimes put into the position of the barber. They are knowledgeable and willing to work on their clients site, but the client doesnt want any modifications done to the text that is visible on her web pages. This kind of dilemma occurs due to general misconceptions about search engine optimization. Lets look at these misconceptions.
1. SEO only involves writing meta tags and working on invisible code
Many people want to get a high ranking for various keywords or keyword phrases, but if you look at the text on their web pages you can hardly find these vital words. They come to a search engine optimizer and think that he or she will sprinkle these words into the meta tags and it will work like magic. This is a major misunderstanding.
It is true that your main keywords and key phrases should be in your title tag and your description meta tag, and even in the keywords meta tag, but they must also appear on the page itself and they must appear in some strategic places on that page. Some clients...
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