Google Best Search Engine Optimization (SEO) Practices – Part 5
The fifth and last part of this article will concentrate on the internal and analysis areas of the optimization for Google. I will review 3 essential areas. Lets start:
Why do you need to use Google Sitemaps.
If your site has hundreds of pages, then a compressed version of the file can be created. You are required to create an account with Google in order to take advantage of this feature. Two things to consider before uploading the sitemap file are to verify that your robots.txt allows Google to craw the site for this to work in the first place, and that you check for 404 error pages in your site. Now to why you need this: Google will crawl your site more frequently to verify changes in the sitemap file, and index files that normally it wouldnt. So keep it up to date with your weekly changes. It saves Google time, since it will only concentrate on updated content, and getting new or updated pages indexed as a benefit.
The importance of Web Analytics.
Keep track of your optimization and log results by understanding your analytics. It is essential that you monitor your visitor...
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