If you take your top key word search engine placement within Google and look at your website’s description, you will notice something similar with other websites, the descriptions match those taken from Alexa.com!!!
Take a peek for yourself.
1 – Search for your top key word in Google (usually the first key phrase within your title tag).
2 – Now copy & paste this description in a note pad or word doc.
3 – Once you have this, go to: www.alexa.com
4 – Type in your “url” in the address bar
5 – Look at the description from Google and the description from Alexa, they should be an exact match.
NOTE: If you do not have a description in Alexa, Google will come up with its own version but in reality, wouldn’t you want to be in control of your website’s description within the SERP’s?
Not having a description in Alexa – Could it directly affect your Google search engine results?
ABSOLUTELY ! ! !
I would suggest looking at your description in Alexa to make sure that it directly targets your top key phrase that you want performing well within...