This article will guide you through the main myths around keyword density and SEO. Even though keyword density should be a part of your SEO efforts, there is a lot of confusion about what density is and how to apply it properly. Also, how much is density percentage is good? This will apply to both new and existing sites, and I am covering here what to know about keyword density.
There are 2 ways of calculating density.
The basic method consists of measuring the number of times a keyword appears on the page as a percentage of the total word count of that page. The complex method consists of measuring keyword density of the page plus the text components in meta tags: Title, Keywords, Alt Text, Description, and Comments. Most SEOs refer to the first method when talking about keyword density though. But, how do search engines measure keyword density? They actually use the complex method to measure it. I will explain later how to adjust to this.
Were should the keywords be used?
Diversify the density of your keywords in different areas of your page. Starting with the Title, and following with the beginning of the page, like in the headings, other...
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