[1]. Your Web pages with content should be interested in reading.
As content is king for search engines content in your site should be both unique and interesting. This can improve your impression.
[2]. Content should be highly focused with keyword phrases.
Rather than phrases that are too general and competitive
specially when there is more competition.
[3]. Optimize your Web pages for at least three to five keywords at a time.
You should optimize your page for minimum three keywords-for three keywords your page should be highly relevant. for that you need to choose better keywords, choosing keywords is not a game of guessing. it is one science. Write your site’s content using the keywords for which users search and you’ll literally be speaking the same language as your visitors.
Useful sites:-Nichebot.com and Wordtracker.com
[4]. Use regionally specific keywords, when applicable.
If your target is regional than try to choose keywords that are regional.
Example:-you can choose ‘loans in new York’ rather than just ‘loan in USA’ that’s why you will get highly targeted...