If there is one thing Search Engine Marketers and website owners fear – it is a major algorithm update, especially by Google. Well, much as we may like it not to happen, its here. Google has recently done a major algorithm update, nick named Jagger update series.
Google does minor algorithm updates almost on a monthly basis and once in a while, it implements a major algorithm update. The last major Google algorithm update happened in November 2003 called the Florida update, which created quite a stir with website rankings. To know more, read our article on Google Florida Algo Update.
Like the Florida update, the Jagger update has done the much feared blender act. It has churned the top-ranking websites and turned it into a list of unrecognizable pulp.
Google has been a hot-favorite amongst the web community searching for information. Most feel that the search results have always been highly relevant. It would be therefore safe to assume that whatever algorithm Google has, works just fine. So why does Google need to re-engineer its perfect-looking algo so drastically? Has it not heard the saying don’t fix what aint broke? From Google’s...
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